October 2016 - Online Advertising School
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How to Prepare for the Holiday Season Using Facebook Advertising

The holiday season is every marketer’s dream and nightmare. It’s this time of year when customers I primed for purchasing. Black Friday, Cyber Monday, Christmas, Boxing Day, New Years – the biggest sales days are packed into a two-month period. It’s also when marketers start increasing advertising budgets. With so many big shopping days, every company will increase … Continued

Facebook’s New Reach Objective: How And When To Use It

For the past few months Facebook has been testing a new campaign objective: Reach. It now looks like Reach is available to many advertiser accounts (thought not all, so hang tight if you don’t yet have access). Let’s dig into what we know about the Reach objective, and when you may want to use it. What … Continued