November 2016 - Online Advertising School
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Deep Dive #1: Should You Ever Buy Page Likes?

Does it ever make sense to buy Facebook Page likes? In this Deep Dive, we put page likes to the test and answer the question once and for all.

Facebook testing ads in Groups

Facebook confirmed what some users had recently noticed: newsfeed-style ads are coming to Groups. “We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” Facebook told TechCrunch. Facebook also confirmed the ads will share design specs with newsfeed ads. Advertisers … Continued