December 2016 - Online Advertising School
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How to use Facebook’s offline event tracking

In this Deep Dive we run through the 4-step process of setting up Facebook’s offline event tracking, and explore 3 possible use cases for offline events.

News Roundup – December 23, 2016

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Four Facebook Ad Measurement Problems and How to Fix Them

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5 Ways To Sell More With Facebook’s Dynamic Product Ads

Ever since people started selling things, they have been faced with one very hard challenge: how do you pitch the right product to the right person efficiently? Sure, salespeople can sometimes do this, but that’s expensive. Not all of us can hire a real sales team. Now, with Facebook’s Dynamic Product Ads, we’re a step … Continued

News Roundup – December 15, 2016

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How To Use Facebook’s Dynamic Product Ads

In this Deep Dive we look at how you can use Facebook’s Dynamic Product Ads to achieve the holy grail of online advertising.

News Roundup – December 8, 2016

New Facebook ad formats, ad design inspiration and helpful holiday PPC advice – that and more in this week’s OAS News Roundup.

Deep Dive #2 – How to Measure Video Reporting by Platform

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The bad news: this content is only available to Online Advertising School members. The good news is that you can become become a member and access all our content for only $25 /month!

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How to Use the New Facebook Split Test Tool

One of the best ways to reduce costs and increase sales with Facebook ads is using split testing. Unfortunately, splits tests with Facebook ads isn’t easy. A key requirement of a valid split test is that audiences are distinct and do not overlap. But that isn’t possible with Facebook ad. For example, let’s say you planned to test Optimization Delivery and … Continued

News Roundup – December 1, 2017

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