In this Deep Dive we run through the 4-step process of setting up Facebook’s offline event tracking, and explore 3 possible use cases for offline events.
Ever since people started selling things, they have been faced with one very hard challenge: how do you pitch the right product to the right person efficiently? Sure, salespeople can sometimes do this, but that’s expensive. Not all of us can hire a real sales team. Now, with Facebook’s Dynamic Product Ads, we’re a step … Continued
In this Deep Dive we look at how you can use Facebook’s Dynamic Product Ads to achieve the holy grail of online advertising.
New Facebook ad formats, ad design inspiration and helpful holiday PPC advice – that and more in this week’s OAS News Roundup.
One of the best ways to reduce costs and increase sales with Facebook ads is using split testing. Unfortunately, splits tests with Facebook ads isn’t easy. A key requirement of a valid split test is that audiences are distinct and do not overlap. But that isn’t possible with Facebook ad. For example, let’s say you planned to test Optimization Delivery and … Continued