January 2017 - Online Advertising School
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7 Ways Adwords Wastes Your Money (And How To Fix It)

Adwords has a number of default settings that will blow your campaign budget. Find out what they are and how to fix them.

How to Build an Automated Facebook Advertising Funnel

One of the reasons email marketing is so effective is because you can reach people directly based on their actions and level of connection to your brand or company. Automated email funnels consistently rank as one of the most effective ways to sell products, increase engagement and sign-up leads. So why not replicate that for … Continued

News Roundup – January 23, 2017

Instagram accounted for 70% of GQ’s social revenue last year Businesses and media companies continue to change how they generate money. Learn how GQ generated more revenue from Instagram than from any other platform. Expand audience reach with Facebook Dynamic Ads Facebook Dynamic ads are one of the most popular ways for businesses to engage customers … Continued

News Roundup – January 16, 2017

A round-up of the latest news from the world of online advertising.

Introduction to Adwords Scripts

In this Deep Dive you’ll be introduced to AdWords scripts, a powerful tool you can use to automate much of your AdWords campaigns and reporting.

News Roundup – January 7, 2017

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Facebook Attribution Modelling – Advanced Measurement Strategies

I have good news and bad news...

The bad news: this content is only available to Online Advertising School members. The good news is that you can become become a member and access all our content for only $25 /month!

If you are already a member, click here to sign in.

Facebook Attribution Modelling – Are You Tracking Results Correctly?

Have you ever compared your ecommerce store to Facebook ad results, or used UTM tracking and discovered different results between what Facebook and Google report? This is a huge issue for advertisers and small business owners, especially those who plan to scale their ad campaigns. Understanding what you spend versus what you get is quite possibly the … Continued