Lesson 3: How Expert Advertisers Create Profitable Facebook Audiences
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Previous Lessons

Lesson Overview

What You’ll Learn

  • A simple way to save you time managing custom audiences
  • The secret weapon for creating better converting Facebook audiences (hint: it’s all about time!)
  • Specific customer list audiences every small business owner should make
  • 5 ways to improve Lookalike Audiences, including the Lookalike Layering technique that will jumpstart sales
  • Our 33-page step-by-step guide to creating profitable, high converting Facebook audiences

Lesson Content

  1. Introduction to Custom Audiences
  2. Website Vistors Custom Audience
  3. Customer List Custom Audience
  4. The Power of Lookalike Audiences
  5. How to Research Your Target Audience – eBook

Additional Readings

These readings require an Online Advertising School membership. But all 2x Facebook Advertising Sales subscribers get a free 30-day trial membership. After 30 days you’ll be charged our regular membership price of $25 per month.

Use the discount code 2xfacebooksales to get your first month free. Click here to learn more


  1. Sign-up for a free Online Advertising School Membership using the code 2xfacebooksales
  2. Create a lookalike audience
  3. Create at least one Facebook engagement audience