Lesson 6: How to Lower Facebook Advertising Costs
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Lesson Overview

What You’ll Learn

  • How choosing the wrong bidding type can kill campaign performance
  • The impact of manual versus automatic bidding, and how to choose the right one
  • The difference between Facebook optimization conversion windows
  • The three biggest factors that impact your ad costs
  • A secret score for pricing Facebook ads – and how to improve it

Lesson Content

Previous Lessons

Additional Readings

The content below is only accessible for Online Advertising School members. Try a free, no-risk 30-day membership. Just use the code 2xfacebooksales at checkout.


  1. Sign-up for our free 30-day membership
  2. Analyze previous ad campaigns that you’ve run
  3. Email a screenshot of your ad campaign to grahame@onlineadvertisingschool.com and list how you could improve the results. We’ll reply with our feedback! 🙂