Creating Rules
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Advance Guide to Facebook Power Editor

Facebook Advertising Rules

Rule-based advertising is a powerful feature that was only available through third-party tools like Ad Espresso.

Fortunately Facebook has rolled this new feature out to everyone,

Rules can be incredibly useful, helping you take control over your ad performance, lower costs and increase results.

How to Create Rules

There are two ways to create rules.

You can select rules in the second row on your Power Editor Screen.

campaign-rules

Or you can create rules by opening up the edit toolbar.

facebook rules in ads

How Rules Work

Rules are defined at the campaign, ad set and ad level or on all active campaigns, ad sets or ads.

First you need to choose what group you want to apply a rule to. Then go to the top menu bar and select Create Rule.

campaign-rules

Facebook rules are broken out into 8 different parts:

  • Apply Rule To
  • Actions
  • Subscriber
  • Conditions
  • Time Range
  • Attribution Window
  • Frequency & Schedule
  • Rule Name

Let’s go through each one.

1. Apply Rule To

rule-campaign-selection

This is where you select what campaign, ad set or ad. To only change specific groups, choose them from the power editor by selecting the group tick boxes.

2. Actions

action-rules

You choose what the rule triggers. Currently there are only two options:

  1. Turn off campaigns, ad sets or ads
  2. Set an email notificiation

When conditions are met, the action will trigger. You’ll need to consider whether you want to structure your rule as a pre-emptive warning, or an absolute condition.

3. Subscriber

You can choose who receives a notification when your rule triggers.

4. Conditions

Choose what condition triggers the rule.

Rules are broken into metric, condition and value.

facebook power editor rule

The metric condition is what your rule will measure. This gives you a versatile set of options.

facebook-rules-greater-than

The metric condition allows you to choose at what point the metric validates to true. You choose from the following options:

  1. Metric is greater than x
  2. Metric is smaller than x
  3. Metric is between x
  4. Metric is not between x

Finally you need to set the value of the condition.

rule cost

In our example we’ve selected $5. This rule will trigger anytime our cost per purchase rises over $5.

Facebook recommends that you stick with at least 8000 impressions. If you don’t do this, new ads won’t run.

facebook rule impressions

You can choose multiple conditions per rule.

facebook power editor rule conditions

5. Time Range

The final option is time range. You have to choose how much time should be applied to your rule before it triggers.

rule-time

You can choose from the following options:

  • Previous day
  • Last 3 days
  • Last 7 days
  • Last 14 days
  • Last 30 days
  • Lifetime

How you choose your timeframe matters a a lot. Facebook advertising results fluctuate per day and per week. If you choose per day, you risk pre-emptively turning off ads that registered one day of bad results. Think contextually about the type of campaign and trigger you set before choosing a date range.

6. Attribution Window

Attribution window will change how your results are recorded. Make sure to choose the attribution window that makes the most sense with your campaign.

facebook power editor attribution window

You can choose from 1, 7 or 28 days after click and view.

7. Frequency and Scheduling

As of writing this guide, there’s no way to change the frequency and scheduling of your ads.

Currently the rule will be checked at 12:00am the following day.

8. Rule Name

The last part is naming your rule. Make sure it’s named descriptively, so you can refer back to it easily.

Managing Rules

To manage rules, go to the Create Rule dropdown and select Manage Rules.

facebook power editor manage rules

From here you can see the details of each rule, which groups the rule applies to, and manage all rule settings.

manging-rules

 

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