Understanding Ads Manager
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Facebook Advertising for Beginners

The Facebook Ads Manager is the central hub of all our campaigns. It’s here that can create ads, analyze reports and conduct audience research. Ads Manager is powerful when used the right way – understanding the platform is required, especially for beginner advertisers.

Let’s take a look at the key parts of the Ads Manager platform.

Home Screen

Once you login to your Ads manager, you’ll be confronted a screen. If you’re a beginner, it can be overwhelming. But fear not, we’re here to help!

facebook ads manager home page

Here’s the list of what we will go over:

  1. Ads Manager Tool Selection
  2. Account Selection
  3. Reports
  4. Campaign Selection
  5. Campaign Metrics
  6. Campaign Metrics – Columns and Breakdowns
  7. Daily Spend
  8. Filters, Search and Timeframe

1. Ads Manager Tool Selection

The Tool Selection area includes some of the most important tools you can use as an advertiser. Familiarizing yourself with these is crucial.

facebook platform selection tool

We’ll cover many of these in later sections. But for now, let’s go over the most important parts.

Power Editor

facebook power editor

Power Editor is the most effective way to build your ads. It saves you time and gives you additional options that can improve your campaigns.

Facebook Pixel

The Facebook Pixel is how you track and optimize your ad campaigns. Without it, you can’t track conversions, campaign ROI or build retargeting audiences. Later in this course we show you how to set it up.

the facebook pixel

Audience Insights

Audience Insights helps you analyze audiences on Facebook.

facebook audience insights

You can easily create audiences and compare the relationships between them. Most importantly, you can uncover new audiences to target.

Doing this is easy. Just add your audience criteria on the left, and then go to Page Likes at the top. In our example, we’ve targeted Small Business Owners in Canada.


For more information on audience targeting, you can take our Facebook Audience Research Course.

Tip – Use this tool to find new customers by adding your target audience, and using the Page Likes tab to uncover other potential targets. 



Intermediate and advanced Facebook advertisers use this section to build more targeted audiences. We’ll go through audiences later in this course.

facebook advertising audiences

Business Manager Settings

For advertising with multiple ad accounts, Business Manager is a must-have to manage multiple Facebook ad accounts. It’s here you can manage your team, share ad accounts and setup offline conversions.

Facebook business manager

2. Ad Accounts

This section allows you to quickly switch in between different ad accounts in different Business Managers.

3. Reports

Reports let’s you set and automate advertising reports for your entire team. The data columns filters you are currently using would be generated in that report.

In this example, we’ve selected two campaigns from our Online Advertising Account. Whatever data is included in columns and filters will be sent as the report.

facebook advertising reports

We then select the report button and choose the name, subscriber and the report send time.

4. Campaign Selection

Campaign selection let’s you narrow to only those campaigns you want to view. This is useful if you only want to view one campaign, or aggregated data for groups of campaigns.

campaign selection

To do this, select the checkboxes and choose “View”. You can also duplicate the campaign by selecting “Create Similar Campaign”.

5. / 6. Ad Campaign Metrics

This is where you can see campaign, ad set and ad performance, and breakdown that data even further to uncover additional insights.


Columns is where you can build your reporting data. The performance column provides top-line metrics, such as results, cost per result and amount spent.

campaign metrics and results

To change Column views, go to “Columns” and select “Customize Columns”. We will go through reporting in another course.


Breakdowns are a way to understand what audiences are improving performance. You can drill into demographics, location, platform and placement to see which audiences are driving more profit. We’ll review this in another course.

facebook breakdowns

Tip – Always check your placement and platform performance breakdowns. Depending on results, you might want to create an ad set targeting only one platform.


7. Daily Ad Spend

This section let’s you see how much you’ve spent over 7 days. When selecting ad sets or ads, other key metrics will appear such as demographics and platform costs.

ads manager daily ad spend

8. Filters, Search and Timeframe


Filters let you see campaign data based on data you select, such as objective, buying type, placement and specific metrics. This can be useful if you only want to see certain types of data or campaigns.

facebook ads filters

For example, you can use the Metrics filter to show you all ads costing more than $5 per lead.


Search let’s you search for a campaign, ad set or ad name and ID.

facebook ads search


Timeframe let’s select a range of advertising data, like today, last 7 days, lifetime or custom.facebook-ads-timeframe

And that’s an overview of Ads Manager!

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