Instagram is one of the most popular social media services in the world, with over 400 million monthly active users (almost 500 as of writing). For those who are counting, that is more than Twitter and Pinterest. It has evolved into arguably the top photo sharing app in the world. And it’s now available for online advertisers. It can be an incredibly powerful tool for your advertising campaign and opens up advertising to even more users. Businesses are catching on. Currently, 98 out of the top 100 advertisers on Facebook also use Instagram.
Unfortunately, many companies and individuals are using it incorrectly. They are literally throwing money away.
It can be a challenge for small and medium-sized businesses – Where do you start? How do you make money? Should I just run engagement posts?
Instagram is different than Facebook and must be treated that way. You wouldn’t post a Tweet as an advertisement on Facebook, so don’t make the same mistake with Instagram.
Our goal for this course is simple – help you sell more and spend less with your Instagram campaigns.
In this course, we’ll walk you through the ins-and-outs of Instagram advertising:
- How to get setup on Instagram advertising
- Breakdown of the ads themselves
- How to launch Instagram ads
- Strategies and tactics you can employ right away
By the end of the course you will know:
- The best way to setup Instagram ad campaigns
- The right audiences to target (and how to find them)
- The best Instagram ad formats
- The most effective Instagram report setup
If you’re ready to get started, move on to the next lesson and let’s start learning to master Instagram advertising!