Lesson 2: How to Setup Your Business for Success With Facebook Ads
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Introduction

Previous Lessons

Lesson Overview

What You’ll Learn

  • How to master Facebook’s ad auction
  • The power of the Facebook pixel and how to set it up correctly
  • Introduction to custom audiences (Facebook’s secret audience conversation tool)
  • How Facebook Dynamic Ads can automate and scale up your e-commerce sales
  • How to easily track if Facebook ads generated offline sales

Lesson Content

  1. The Secret Behind the Facebook Ad Auction
  2. An Overview of Ads Manager
  3. The Beginners Guide to the Facebook Pixel
  4. Warm and Cold Audiences – Why it Matters
  5. Introduction to Facebook Custom Audiences
  6. How to Setup Facebook Dynamic Ads

Bonus Content

Activities

  1. If you haven’t already, join our free Facebook group
  2. Install the Facebook pixel and setup a lead generation conversion and/or a purchase conversion
  3. If you run an ecommerce store, setup a Dynamic Product Feed
  4. If you run an offline store and have run ads in the past, upload your offline purchases and see if your ads resulted in any offline sales