About this course

In this course, you'll learn how small (and medium-sized) businesses can use Facebook ads to grow sales and customers. While many small businesses think Facebook ads won't work for their business, the truth is the correct strategy makes it possible for small businesses to benefit from the opportunity Facebook offers. In this course we walk through a step-by-step process that will help small businesses run successful Facebook ad campaigns, with a focus on strategies for service, e-commerce, and local businesses.


  • Introduction to Facebook Ads for Service Businesses
  • What type of small businesses can benefit from Facebook ads?
  • How to research your audience for Facebook ads
  • How to create a hook for your audience
  • How to use hooks to generate leads
  • Create content related to your service
  • Run ads to drive traffic
  • Review and optimize your results