How to Lower Facebook Advertising Costs

You now have a detailed understanding of:

  • Facebook’s bidding algorithm
  • Ways to bid
  • How Total Value impacts deliverability

While total value score has a major impact on ads, the structure, settings and targets of your ad campaigns will have a major impact on prices.

In fact, small errors can result in drastically different costs for similar ads.

Lowering costs is more of a science than an art There are so many factors that impact ad delivery costs. Did you know that the time of year can have a huge impact on prices? By stopping ads on certain weeks, you can save on ad delivery costs.

That just one example. But there are so many more.

In this section, we go through in painstaking detail, the different ways to lower advertising cost. By the end you’ll have all the knowledge you need to keep your ad costs low.


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